Putting your Business into Orbit

In the Western world, Copernicus was the first to show that the Earth revolves around the Sun. He published his book on the subject and died within the year. Sixty years later Galileo Galilei began to champion the idea and because of his continued work exploring the subject spent the last ten years of his life under house arrest. It is Galileo who is known today as the "father of science."

Thank you to The Cranky Middle Manager for making a modern-world comparison of Copernicus to business book writers and Galileo to actual managers and for the spark to write this blog entry. I will extend that metaphor a little bit, though. Copernicus stands in for typical strategy consultants, while Galileo represents Creatiators in my metaphor.

You see, a typical strategy consultant works with you to develop a strategy. Perhaps they pay very good attention to your needs and your words, and come up with an excellent strategic document, business plan, or marketing plan. Then the consultant leaves and that plan ends up on your shelf.

Creatiators takes that another step. We implement that strategy, work with you to make that strategy stick, and stand up with you when things seem to be going against you. From our perspective, strategy has only theoretical value without implementation.